You can see why dubbing costs a lot and takes so much time. It's tempting for less skilled actors to get a little heavy-handed with line delivery, thinking it equates to doing a good job of being dramatic.Īfter all of this, the revoiced script must be mixed with the original soundtrack's atmospheric sounds and music. It's also critical that the voice actors don't overact their part. You wouldn't want a 30-year-old man to read the part of a grandfather or a school-age child. These actors must be carefully selected so that their voice matches the appearance of the actor in the film. Next, the script must be revoiced by actors who speak the target language. In some cases, this job is too big for the translator, and a dialogue writer must be brought in to make the translation work better. So, the translator must not only be skilled in translating idioms and jokes, but also in making the translation fit a certain time window. Or the actor kept talking after the sound had stopped. Maybe the actor stopped talking while the line trailed on. You probably recall watching some older or lower-quality films in which the dubbing didn't match the actor's mouth at all. In other words, when an actor's mouth is moving, the spoken translation shouldn't be noticeably shorter or longer. But this isn't a simple, straight translation as with a document.Įach line of the film must generally fit the same time¬–space as the line in the original language. First, the entire script needs to be translated.
However, dubbing is a costly and lengthy process. When viewers who are slow readers must read subtitles during a movie, it can interrupt their enjoyment and understanding of the story. Some films are highly visual, featuring beautiful scenery, breathtaking action, or emotional scenes. 📍 Localization: Large companies with offices all around the world rely on video translation to help disseminate and localize company content.Opinions differ on whether a foreign-language film is best interpreted via subtitles or dubbing.ĭubbing allows viewers to focus on the imagery in a film. Translation is the easiest way to ensure your videos can be understood by global audiences. But as we mentioned, most of this video isn’t being translated, which means organizations are missing out on potential consumers, advocates, and viewers. 🗺️ Reach a global audience: All over the world people are consuming and creating video. 🔉 Flexible viewing in sound-sensitive environments: With subtitles on, viewers can watch your videos in places where audio is unavailable.
If you translate, search engines will index your translated caption files and include your video in the search results in those languages. Not a lot of content is translated into other languages, which means that those searching outside your country aren’t seeing results for your content – and most likely they don’t see results for your competitors’ content either. 🔎 Increased SEO and video views: 80% of views on YouTube come from outside the United States. Translating your content will make your content accessible to a more global audience. 👂 Accessibility: Over 5% of the world’s population has disabling hearing loss.
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